Tips and Tricks Content and SEO for 2014

Author: Delphier Romantics

Wednesday, January 15, 2014

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Lay A Foundation
Create your content calendar for the year currently. In January, it'll simply be a skeleton, however the skeleton is what's going to hold the body of your content set up along as you build it out month by month throughout the year. If you'll afford associate degree enterprise tool to handle your content calendar and publication to multiple platforms, that’s fantastic. If you're like most people; but, you’ll ought to consider a programme.

Your programme ought to include:
- Month-by-Month prison-breaking of Content Goals (I create every month a tab of its own once making a sheet for one complete. For multiple brands it gets a lot of advanced.)
- List of major events, holidays and brand-sponsored events in every month, likewise as any speaking gigs at that your complete additionally be|is also} presenting and any events you sponsor or host (these can have content tie-ins and can also have an effect on your publication schedule)
- List of planned topics
- List of planned keywords, keyphrases and different SEO-related knowledge
- A column to trace content across social shares, downloads, conversions, etc.
- A column for notes to trace suggestions for improvement
- Author and author quality and shareability rankings
- kind of content (video, audio, blog, tweet, display ad, small content, image, etc.)
- Share list (What happens to every piece of content when it’s uploaded to the location or revealed to a web log, as an example? wherever is it shared and when?)

Follow skillfulness
Gone square measure the times once “content” meant “blog post”. Often, nice content plans embrace blogging, however currently content additionally includes podcasts, infographics, small graphics, memes, videos, ebooks, white papers, e-newsletters and far a lot of. though you've got a team of individuals operating with you, you continue to ought to be able to build up and master new formats and new media quickly. i counsel constant self-cultivation in new media formats, likewise as keeping the names and qualifications of a military of freelancers and contractor agencies handy to invoke during a pinch.

Plan Ahead
Related to Tip two, use January to urge your ducks during a row. when staring at your content set up and event calendar, map your desires currently. assume a project may grow? Reach resolute your army of freelancers and subcontractors for rate sheets and capabilities currently. Don’t wait till the second and hope that your favorite employee or developer can have some additional time to fit you in.

Take into account Content Contingencies
Yes, there's such a factor as a “content emergency”! Life on-line moves pretty quick. You ne'er recognize once what I decision an ideal “sharable social moment” can arise which may permit your complete to become a part of the answer (or, if handled poorly, a part of the problem). you wish to be able to spot a doubtless ascendible social moment quickly and be able to act quick. Pad your budget a trifle thus you'll reach resolute a visible designer to create a period of time infographic or a video crew to assist with a video, for example. this offers you the flexibility to layer during a very little period of time selling, though your brand’s pockets aren’t as deep as, say, Oreo.

Be Useful
This tip ought to presumably be Tip one, however honestly, you've got to own your ducks during a row before you'll jump in and be helpful anytime you see an opportunity to assist on-line. If you’ve sort out your content, gotten your team along, planned your SEO and paid media campaigns, budgeted for contingencies and begun generating your solid content for 2014, then “be useful” is your next step.

The Internet has lots of memes, parodies and “viral” videos. It’s fantastic if you'll faucet into that energy, however you’re progressing to convert lots a lot of those that act with you into leads or evangelists if you come back from an area of serving to others initial.

One of my favorite firms doing this is often Hilton Hotels – empowering workers to be helpful. you'll typically see their workers interacting with customers WHO aren’t even staying at a Hilton via micro-content and engagement. That sends a robust message that helps a brand’s bottom line.

Tags : SEO